First Trade Show? 2 Simple Ways To Bring Potential Customers To Your Trade Show Booth

Posted on: 21 December 2018

If you are having your first trade show, things can get overwhelming quickly. This is especially true if you have never set up a trade show booth before. To help, you should start out learning ways to bring potential customers to your booth. Once they arrive you can then start your sales pitch to them to gain more revenue in the future. To help you get started, below are two ways you can attract people.

Have Good Promotional Items

Everyone loves to get free stuff. Because of this, hand out good promotional items at your trade show booth. Make sure you display a sign stating you have these free items and spread them out on your table so they are displayed.

Promotional items are a win-win for you because not only will more people come to your booth, it is a form of advertisement. This is especially beneficial if the person takes your items in a public place.

You can choose inexpensive items like pencils with your company name stamped down the side. You could purchase inexpensive keychains with your information on them. You could even purchase t-shirts in bulk and have your company's name, logo, contact information, etc. printed on them. Purchase colorful t-shirts so people will be more interested in them.

Offer Charging Stations

Just about everyone has a smartphone and will use them while they are at the trade show. Because of this, set up charging stations for them. They can plug their phone in to charge it and will have to stay at your booth until the phone is charged enough for them to be on their way. This is beneficial because while they are waiting, they will look at your information and items.

Have flyers available for people to pick up. On the flyer, display a sale you are having. For example, you could offer a percentage off by bringing the flyer they got from the trade show into your company to purchase your products. This is a way to entice people to buy. You could also offer a buy one get one free. If you offer a service, offer free labor for an hour.

Besides attracting people to your trade show booth, you need to set it up to attract people. Because this is your first trade show, you should hire a company to do this for you. They are experienced in using the right colors and props.